Although few J. Watter articles are written directly for a newspaper, magazine or web publisher, hundreds of pieces of journalism have been created for clients in Greater Milwaukee and Wisconsin over the past two decades. Here are a few of them, mostly written for corporate communication departments (and dutifully reflecting the perspective of the client.)
- Kohler Aegis is a typical "house organ" article for a corporate magazine
- Kohler OBI is for the same mag, but with a focus on marketing rather than products
- Evercoat Dakota Yachts was ghosted for a yachting magazine. It glorifies an old salt and his boats, made with the client's fiberglass coring material
- This obituary/valedictory was created for a regional magazine about the passing of a local industrial giant
- PSE Steam Training is dry as toast, for an industrial magazine...and that's exactly how the client wanted it
- General interest collection is a package of handy hint articles on Disney World, fly fishing...you name it