A childish reason
for shouldering some very grown-up responsibility
The people of GE Medical Systems (now GE Healthcare) work tirelessly to create the diagnostic equipment that leds to breakthrough cures. Their managers wished to motivate them at an annual conference, and we developed this dramatic approach that underscores the real payoff for today's effort: the healthy future of the generation to come.
This piece was created with an "A Team" of Southeastern Wisconsin shooters, lighters and editors, not to mention a cast of irresistable pint-sized actors.